Bobo Choses was created in 2008 to create a friendly clothing brand that could speak to children in their own language. They celebrate being kids stuck inside adults; acting seriously funny and caring for the world and everything that is part of it.
Up is Down. The world can be designed, invented, and reinvented. And it is quite clear that our current world could be put under review. At Bobo Choses, we believe that imagination can change the world for the better. And we also believe that the number one experts in imagination are children. There are many worlds, and they are all within ours. None of them is impossible. Who of you dreams of an Up-is-down world?