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About Us

“In Antoine de Saint-Exupery’sLe Petit Prince, the little prince says: “All grown-ups were once children, but only few of them remember it.” Advice from a Caterpillar — as much a retailer as a small republic of childhood — will kindle the memory.” Olivia Stren

In the heart of the city lies Advice from a Caterpillar, a beautifully designed shop for the modern family. A curiouser and curiouser place devoted to the enchantment of childhood.

Family owned and operated since 2010, this lifestyle shop features carefully considered collections from around the world which reflect an appreciation for modern nostalgia and sustainable design. 

For baby.

For child.

For woman.

For home.

"Taking its name from the 5th chapter of Lewis Carroll’s   Alice in Wonderland, Advice does feel like a wonderland - if Wonderland were adrift in Paris’s 6th or 7th arrondissement. The kind of fresh place, gentle and genteel, where bunnies wear Breton stripes and picnic in the Jardin du Luxembourg under flowering almond trees. If advice itself is commonly valued for its practicality, Advice privileges pleasure and poetry over pragmatism, stocking delight-centric collections from France, Denmark, Spain and California. In this Carollian dreamscape, all is a Champagne toast to the enchantment of small-hood, to the soft and the softer, to colours tender and tenderer. “Curiouser and curiouser,” to quote Carroll, is that a wander through Advice does seem to prompt all practical concerns to vanish the way of the rabbit hole." Olivia Stren



41 Hazelton Avenue, Toronto, ON M5R 2E3

11am - 6pm, Monday through Saturday

416 960 2223 /

Follow: @advicefromacaterpillar_


*Please note, not all items shown online are available in store.