Press

In Antoine de Saint-Exupery’s Le Petit Prince, the little prince says: “All grown-ups were once children, but only few of them remember it.” Advice from a Caterpillar—as much retailer as small republic of childhood—will kindle the memory.

Taking its name from the 5th chapter of Lewis Carroll’s Alice in Wonderland, Advice does feel like a wonderland—if Wonderland were adrift in Paris’s 6th or 7th arrondissement. The kind of fresh place, gentle and genteel, where bunnies wear Breton stripes and picnic in the Jardin du Luxembourg under flowering almond trees. If advice itself is commonly valued for its practicality, Advice privileges pleasure and poetry over pragmatism, stocking delight-centric collections from France, Denmark, Spain and California.

In this Carollian dreamscape, all is a Champagne toast to the enchantment of small-hood, to the soft and the softer, to colours tender and tenderer. “Curiouser and curiouser,” to quote Carroll, is that a wander through Advice does seem to prompt all practical concerns to vanish the way of the rabbit hole. - Olivia Stren