Bobo Choses was created in 2008 to create a friendly clothing brand that could speak to children in their own language. They celebrate being kids stuck inside adults; acting seriously funny and caring for the world and everything that is part of it.
The Bobo Choses "I'm a Poet" collection celebrates poetry and the poet’s sensitivity when it comes to observing life and nature. Poetry is not only a faculty of the human being but a specific faculty of children, whose attitude towards life is one of constant surprise and wonder. All things before their eyes have the beauty and impact of what is seen for the first time. In these ugly times we are going through, to look for beauty and emotion in the ordinary, the beautiful, and the not-so-beautiful is as much an act of rebellion as a vital necessity.